PR agencies charge $2,000/month retainers to do what PressMaster.ai automates: turning your news into distributed press releases and newsroom content. Here's the solo-founder version.
What to announce (you have more news than you think)
- Product or feature launches
- New pricing or plan changes
- Customer milestones ("crossed 1,000 customers")
- New hires or partnerships
- Awards, rankings, or data from your own business ("we analyzed 500 client projects and found…")
One piece of real news can become: a press release, a LinkedIn post, a newsletter section, and a website "in the news" section. PressMaster handles the release; you reuse it everywhere.
The workflow
- Collect the facts: what happened, when, who it helps, one quote from you
- Write it clean: headline under 120 chars, one natural link to your site, zero hype
- Distribute through PressMaster to news networks
- Repurpose: the same content becomes your LinkedIn announcement and email to your list
- Track: clip the coverage into a "Press" page — social proof that compounds
The cadence that works
One release per month, minimum. Brands that show up monthly in news feeds are the ones AI tools "remember" when buyers ask for recommendations.
How to make money with it
- Make money online: visibility compounds — more coverage → more inbound → more sales without ad spend
- Help your existing business: turn every milestone you'd normally just post on social into permanent indexed coverage
- Offer it as a service: monthly PR packages for local businesses and startups — you run the workflow, PressMaster runs the distribution